Time & Duration
11.2023
Type
Product (App)
UXUI
Non-profit
Introducing "Light Up" – a visionary donation app resonates with the ethos of socially-conscious donors. The app co-creates a platform where trust and engagement seamlessly unite. "Light Up" not only addresses the challenges faced by NGOs but also elevates the donor experience, fostering continuous engagement. The app offers a rewarding journey that lights up both the lives of recipients and donors alike. Illuminate Lives, Illuminate Your Own with Light Up.
I worked as the product designer starting in a 4-people during the hackathon on a weekend, including a product manager, a full-stack developer and a UI designer. I led the team through brainstorming and ideation stage, came up and finalized the product design concept in about 2 hours during the hackathon. I worked with PM for further ideating, product strategy building, and narrowed down the user flow. By finalizing the product design concept, I than worked closely with our developer to go over the overall product concept and journey so that she can build the technician flow. Moreover, I constructed wireframe prototype, and than worked with UI designer to build basic branding and clickable high-fidelity mockups.
Main Users: Young donors who seek trustworthy and rewarding ways to make social impact. Lacking transparent and engaging avenues for meaningful donations leads to disconnection from the causes they care about.
Secondary Users: NGOs relying on donor engagement. Their challenges include capturing and sustaining interest from donors, hindering continuous actions. Traditional methods struggles to resonate with a digitally-driven audience. NPOs must adapt to evolving donor expectations and foster long-term commitment.
Our team conducted comprehensive background research and user research initiative to delve into the intricacies of both our primary target user (young donors) and secondary user (NGOs), unraveling their unique pain points.
Through a series of in-depth interviews, data analysis, and usability testing, we meticulously gathered insights into the challenges faced by NGOs in capturing and sustaining donor interest. Simultaneously, we delved into the perspective of donors, seeking trustworthy and fulfilling avenues for impactful contributions.
The data collected served as a compass, guiding our design thinking and solution development process, ensuring that "Light Up" is not just an app but a tailored response to the genuine needs and aspirations of both NGOs and donors.
#Designconcept #Principle
In-depth user research revealed a few key user needs to solve major pain point. Reflection of Research Results in the digital Solution involve:
Transparency and Trust: The solution should reflect Transparency and Trust through impact tracking and clear communication channels so the user has sufficient confidence on contribution.
Engagement Features: User preferences for fulfillment and rewards should be integrated, fostering continuous engagement.
User-Friendly Interface: An intuitive interface is required to ensure a seamless experience for both donors and NPOs.
#Wireframing
#hi-fi #deliverable
